Working in collaboration with Barrelfield’s design company, thebrandeffect developed a series of MOVETO icons, directed a lifestyle photography shoot and incorporated the fresh image within a corporate brochure, website and press advertising campaign, e-cards and rate cards for maximum results. When MOVETO expanded into key London markets, thebrandeffect produced lively weekly editorials for the publication and the agency's founder later became Features Writer for Barrelfield magazine.