To be in VOGUE is to be in fashion

Every brand is a vision and visions exist in words long before logos, graphics and artwork are even considered. Brands are defined in simple terms. Once you decide what you want to say, you have to decide how to say it and it’s the ‘tone of voice’ that speaks volumes about the personality of a brand. Colours, typeface and graphics do the rest.

Whether you are perusing a glossy lifestyle publication or flicking through a company brochure, its content reflects the intrinsic values and philosophy of the company behind it. When writers understand how to implement tone they can tailor writing to converse with readers and deliver relevant communication solutions.

Thebrandeffect writes brochures, newsletter and mailers for dynamic companies and regularly contributes to magazines, trade publications and local property titles. Furthermore, by working in association with some of the UK’s leading writers from the fields of celebrity, fashion and lifestyle journalism, the agency can access, commission and manage specialist experts for specific jobs. Lift the profile of your publication!